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*This is a CONCEPTUAL rework of Trader Joe's sparkling water packagingÂ
Current Packaging
Current Packaging
The neon green packaging of Trader Joe's sparkling water feels off-brand. Too many distracting design elements make it
appear overwhelming
Research
Research
By researching Trader Joe's website of color choices and illustration themes (such as crosshatch shading and a more muted color palette) I designed the packaging to better align with their brand aesthetic.
Final Mock Up
Final Mock Up
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