A branding exercise for a pet transportation service, Critter Caravan.
The goal was to create a visual identity that felt professional, trustworthy, and slightly playful while appealing to a wide audience. Individuals who would use this service who may be unable to transport their pets themselves.
With full creative freedom and minimal direction from the client, I developed a teal-toned brand system that balanced approachability with reliability.
Deliverables included a custom logo, a tri-fold brochure, custom tumbler packaging, and a full van wrap mockup to bring the brand to life across print and
vehicle applications.